A transformed customer experience.
Bupa Health Insurance and the private health insurance industry as a whole was seeing more behaviours that linked to sales and process, as opposed to empathy and care. This is continuing to have an adverse effect on advocacy & sales for PHI businesses in general.
Bupa as the market leaders had to make a move. We helped them develop an approach that was both inspiring & hard hitting that would help sustain behavioural changes, bringing their Retail NeXT initiative to life.
