Spark Foundry

Case Study

Bringing two cultures together isn’t easy.

But that’s exactly the challenge Spark Foundry faced after it merged with Blue 449. The two agencies were in a period of high uncertainty, with different cultures and a perceived lack of transparency.

Lead Positive were asked to conduct a two-staged organisational review to form a plan that would effectively manage the transition and provide vital recommendations to drive Spark Foundry forward.

It only takes a Spark.

By creating an open and honest environment, Lead Positively quickly established a series of recommendations around Brand Heritage, Leadership Alignment and Vision & Values. The result was critical, actionable recommendations which would embrace each agency’s differences, but critically also embrace the unique skills & capabilities in a trust-centred environment.